RL
Routinely
Finding the perfect spot in the crowded skincare market for a data-driven skincare brand to grow.
StrategyD2CBeauty2021
The challenge
Identifying the best European markets and customers to launch first.
My role
As venture analyst, I mapped growth opportunities through:
Offering analysis
Analyzed 60+ competitors to map and define a unique positioning and recommend which benefits to prioritize.
Brand & market evaluation
Conducted country-by-country analysis to identify optimal European launch markets and define an expansion roadmap.
Results
60+
Competitors analyzed
3
Geographical growth strategies defined
8
Priority cities defined
Key wins
Comprehensive competitor radar
5 Key positioning insights confirmed
Data supported expansion strategy
Technologies
NotionExcelMiroKeynote